Introducing Ally, GCT’s New Americas Sales Manager

Ally Bocchieri Americas Sales Manager GCT

We have a new addition to the team! Please join me in welcoming Ally Bocchieri, GCT’s New Americas Sales Manager.  This also means we have another opportunity for a Q&A session, here’s what was discussed:

Q1.  How are you settling into your new role at GCT? 

I am settling in very well thank you! There has been a lot to think about when considering a sales strategy for a geography as large as the Americas.  It is my goal to replicate and build on the successes I’ve had in California on a much larger scale.  I am excited to work with our customer base and to build strong relationships with our distribution partners.

Q2. Can you give us some background on your career to date?

I started in the industry selling passive components 20 years ago. My personality is such that I have always focused on the customer service side of sales and therefore I have chosen to only work for/with companies that see this as a priority. I moved to selling PCB’s ten years ago and built a manufacturers rep. firm in California that focuses on custom build to print commodities. I was introduced to GCT 3 years ago and their product line and business model fit perfectly with my other product lines and service philosophy.

Q3.  What skills and experience have you brought to the GCT team?

Selling is all about relationships and it is very important to identify when there is a fit and, sometimes more importantly, when there isn’t.  I believe it is vital to be upfront and honest with my customers at every turn. One opportunity is not something I am willing to put the entire relationship in jeopardy for.

Q4.  Are there any market and product trends do you see currently?

Wearables seem to be everywhere and across all industries: consumer, medical, military, communications, etc.  GCT have a broad and comprehensive product line up to facilitate this growth area, including microUSB/Type-C and SIM connectors and many more.

Q5.  Is there anything else you would like to add?

I love working with customers that have custom cable assembly and connector requirements.  I am not an engineer by training but appreciate any opportunity I can to learn more about my commodity. Custom products allow me to dig right into the technical side and learn something new.  GCT capabilities in this department are excellent which certainly helps.  You can find out more about custom cable assembly solutions here on the GCT website.

Taxis fare better with GCT custom cable assemblies

GCT Custom Cable Assemblies - Verifone Case StudyBlack cab drivers across London face many challenges, not only from stringent and changing legislation, but also from competitors such as Uber and Addison Lee. Traditional cabbies are fighting back though, with an action plan to guarantee a faster, smarter and greener future for London’s black cabs. Details include zero emission capable cabs by 2018, and adoption of new technologies such as fast Wi-Fi and electronic card payment with contactless support.

In fact, electronic payment ability has become mandatory since February 2016, when TfL announced that all licenced taxi drivers must offer passengers the option of paying their fare electronically at the point of sale.

Verifone has long been providing a valuable resource into this area; they are global market leaders in ePOS, offering over 25 years’ experience with taxi fleets. Their fully TfL compliant card payment solution accepts payment from all major Chip & PIN, swipe and contactless credit and debit cards, and can accept electronic payment via ApplePay and NFC enabled android devices.

The Challenge

Verifone’s provision of card payment technology to taxi fleets meant that they had to respond rapidly when TfL introduced their new legislation last year. They needed to fulfil an urgent request to equip nearly a quarter of London’s black cabs with not only ePOS card payment units, but also Fare Taximeters and taxi advertising systems that deliver a customer information channel on a 15” digital screen within the passenger compartment.

Their success in meeting the project’s tight deadlines was due in part to support from their trusted cable and connector supplier, GCT.  GCT designed a set of cable assemblies that, while being customised for connector arrangements and environmental resilience, were produced in the required production volumes within critical deadlines.

The GCT Custom Cable Assemblies Solution

GCT’s supply comprised four cable assembly types, using various custom combinations of Micro USB, USB, DSUB and Jack connectors. One example splits a USB A output into a Micro USB B male and a Micro USB B female connector; in another, the split is from mini HDMI to a DC Jack and DSUB 9 Pin connector.

The assemblies were customised for their environment as well as their connector combinations. The HDMI/DCJack/DSUB cable has a copper foil shield over its inner mould on the connectors to eliminate electrical noise interference and reduce signal attenuation. This also helps compliance with ATC and RoHS certifications. Additionally, the cables have a braid and PVC jacket to allow an extended flex cycle life – an important consideration as shock and vibration are ever-present parts of taxi vehicle operation.

As the cables were more complex than previously required, while being on a very tight delivery, GCT had to make special arrangements to meet Verifone’s requirements. After a prompt, early visit to Verifone’s premises to ensure a detailed understanding of the project, GCT set up a manufacturing plan that included extensive factory overtime. 100% quality checking and testing was performed, including extra technical and quality checks for the higher-complexity HDMI/DCJack/DSUB cable. Additionally, goods were delivered in batches to avoid any production line stop at Verifone.

“Success in this assignment depended in close co-operation between both companies,” comments Eren Ozkan, UK Project Manager at GCT, “Our task was made far easier, and turnaround was greatly facilitated, by the responsive support from Verifone’s engineers at all times throughout the project.”

The Feedback

Mike Wakefield, Inventory Manager at Verifone was also pleased with the project’s results. He comments:

“We originally approached GCT with this requirement because of our previous experience in working with them. Although these assemblies were more complex and on much shorter lead times than previous years’ deliveries, GCT’s production allowed us to meet our commitment to our customers. Although the project occasionally presented some technical challenges, we overcame these together in a timely manner.”

Visit gct.co/cable-assembly to learn more about GCT custom cable assemblies, manufacturing and testing capabilities, together with UL approval and ISO certification information.

Molded cable assemblies – New photos

We’ve added more photos of molded cable assemblies to the GCT website – cable assembly pages today.

These photos are examples of real cables running in our production, we have facilities in the UK and China, both ISO approved. We also offer UL approvals where required.

We work with customer to help solve their design problems, molded cable assemblies are a great way of offering design solutions.   Each one is a bespoke design for the customer, with a small tooling charge.  Minimums are relatively small, customers are often surprised to learn they can choose a custom design for relatively modest volumes, you don’t need to purchase hundreds of thousands for GCT to help you.

The LED cable shown below fits into the customer’s assembly with the use of a slot.

Overmolded LED Assembly - from GCT molded cable assembly range

The Micro USB plug shown below, is unusual as it’s a right angle version, our customer uses this cable assembly in a docking application.  The very small molded body fits into the customers overall dock design, the other end of the cable is a standard 1.20mm pitch crimp housing, which connects to a header on the printed circuit board.

Micro USB plug right angle overmold - from GCT's molded cable assembly range

Speak to our molded cable assembly experts to find out how we can help you with your design problems.  Find your local contact at the GCT contact page.

USB Cable Assembly – Hideaway with molded pivot

This USB cable assembly is designed with an overmolded & wired pivot to snap into the customers housing this innovative USB cable assembly allows the whole assembly to be hidden in a cavity until needed.

Our customer came to us with the design brief, ‘we need to design a USB cable that can be packed away until required’.   We worked with in tandem with the customer and developed a plastic molded pivot which allows the cable to be hidden in a cavity until required, pretty neat!

One end of the cable assembly is a USB2.0 A type plug, the other a 4 pin 1.25mm pitch wire to board connector.

Contact GCT to discuss your custom molded cable assembly requirements, the minimum volumes and tooling charges might surprise you!

To view GCT’s wide range of custom overmolded USB cable assembly click here

Custom USB cable assembly with molded pivotUSB Cable Assembly - Molded Pivot1.25mm pitch wire to board cableUSB cable assembly - Type A USB2.0 plug

Expanded range of cable assembly photos online

Cable assembly - Overmolded Cable with integrated PCB Cable assembly - Custom_Overmolded_Extended_socket Cable assembly - Custom-overmolded_12pin_socket_assemblyAs part of the launch of our dedicated cable assembly division we’ve created new webpages with hundreds of high resolution photographs of cables that we’re producing for customers, see the examples above.

The pages covers overmoulded, crimp and IDC harnesses.

One particular area of specialty is solving customers design problems with overmolded cables.  You’ll see numerous examples of cable assemblies in production today.

Check out our new custom cable assemblies webpages.