Much has changed in the past decade. Not just politically and socially, but in the worlds of business, marketing and design too. Never one to be left behind, Global Connector Technology has evolved over the past several years, expanding customers, business and staff worldwide, as well as introducing an updated website and distribution network that makes it quick and easy to get what you need into your product.
One element of the company left unchanged in all this time is the branding and logo. Vital components of our identity, and the three letters we are known by – GCT. I was once told that “If you can type it, it’s not a logo”. Up until this point, the GCT logo featured three letters in a standard font, so we’ve decided to give it a redesign that’s as unique as it is meaningful.
The G receives a unique feature which not only makes it distinct, but also signifies a physical reference point that is integral to our products. The circular G loops around itself before terminating in a gold-edged grey circle in the middle – evoking the vision of a Printed Circuit Board via, the entrance and holes between the PCB layers through which many GCT parts are connected.
To top it all off, we’ve applied a fresh lick of paint with shades more suited to 2017. Of course the signature red is still here, deepened slightly to convey a stronger presence. A new colour palette also cleverly ties in one of our core product lines; board-to-board connectors! Our shade of grey is called ‘Nylon’ after the Nylon 6T insulator material choice, and a new third colour to add flexibility and brightness, ‘Gold Flash’, named for the popular metallic coating of the contacts.
So there you have it, the New GCT logo. With all the thinking gone into it, we hope you like it as much as we do.
Global Connector Technology are excited to participate in the Engineering Design Show 2015 to highlight its innovative range of connector and cable assembly products. As first time exhibitors we’re aiming to introduce ourselves to potential customers to highlight our brand, people and products! The show takes place at the Ricoh Arena, Coventry on 21-22nd October.
Visitors to stand H70 will learn how GCT products are a design choice for many leading OEM brands, spanning a wide variety of products, applications and markets. The concept for the show is ‘ What’s your connection with GCT? ’, showing end users coming into contact with GCT products during a working day.
We’d be delighted to see you at the show, please come along to the stand to enter a competition for a chance to win exiting prizes which actually contain GCT connectors. Prizes include Bose Quiet Comfort 20 headphones, a Polar M400 sports watch and Trace cycling light front and rear sets from Exposure.
For further information and to register for your free entry pass click here
About Global Connector Technology
Global Connector Technology (www.gct.co) is headquartered in Hong Kong and has sales and support locations in Hong Kong, North America and Europe. Part of a privately held group of companies, GCT has manufacturing locations in mainland China and a dedicated engineering team based in Hong Kong. GCT is enjoying rapid growth with its focus on expanding markets including handheld devices, computing, industrial, security, medical and consumer. GCT is an ISO9001 approved organization and its products are fully RoHS and Reach compliant.
About The Electronics Design Show
The Electronics Design Show is co-located with the Engineering Design Show and the Embedded Design Show. The events attract more than 4,000 visitors and 250 exhibitors to the Ricoh Arena in Coventry. The Show remains true to the founding principle of catering specifically for design engineers, offering best practice learning and practical design ideas for visitors through a focused exhibition, comprehensive conference and practical workshop sessions.